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Turismo y Ocio en Internet is a company dedicated to the web promotion of services and products related to Rural Tourism. The first initiative was materialized with the launching of allrural.com, a major website dedicated exclusively to the diffusion of this new and attractive form of tourism in rural invironnement. From the begining it had an international vocation and the goal to offer the greater number of lodgings in the world. All with the double slope to offer detailed information for who demand a lodging in a concrete place, and one to give the owners varied tools of information and promotion. We have a deep knowing of such field since in our team we have people who had worked in the trend when the phenomenon arose and had been enthusiastic users ever since. In 2002, in an attempt to offer a solid product, Turismo y Ocio en Internet extended enormously its technological capacity to face the incredible possibilities offered by the Web in a promotional way. Nowadays, allrural.com, is an essential world-wide reference in Rural Tourism, with an optimal positioning in search robots and whose number of visitors increases day to day by the immense power of its data bases and their new attractive image, contents and utilities.